We created a natural deodorant that works to solve a problem for ourselves - we couldn't find any that work! A lot of our customers have had similar experiences and often ask us if ours is effective. Ours is not only effective but many people have told us that it works better than even their conventional deodorants. Here's some of the feedback we've gotten in emails and messages: I recently purchased your Natural Deodorant and I love it. It is the first natural deodorant that I have found that works.